Then and Now
2017 - From Idea
To Selling in Local Markets
We started out as a Sunglasses brand which offered premium Polarised Sunglasses for a fraction of the major brands (New Collection Spring 2024). Meeting so many people across Ireland and getting the feedback we got just solidified the idea that we were truly onto something
2018
From Markets To Festivals
Being an avid festival goer and having some of the best times of my life attending them as a spectator, I thought it would be a great idea to mix what I love doing on a daily basis with one of my favourite things to do during the Summer and hell did it not disappoint! We met so many crazy and wonderful people, so reach out if you ever bumped into us along the way.
We hit up some of the biggest music festivals in Ireland including ALL TOGETHER NOW, BODY & SOUL and CASTLEPALOOZA!
2019 - You Asked
We Delivered
It was always our intention to explore other products with Dead Fresh, but when we got so many requests from you folks to do clothing, it gave us the courage to release our first collection, which is still Embroidered by myself and family in Ireland today!
2020
Covid-19
This was where we lost pretty much 99% of our revenue as we were heavily reliant on face to face sales. That and the fact we had just launched a new website and didn't know anything about marketing, was a recipe for disaster.
That said, I spent a lot of time with family and did a lot of embroidering in my Mom's sitting room!
2023
On and on we Goooo!
The business today is small but has big dreams. You folks is what keeps us going and we hope to continue to provide you with quality products for a very long time!